From the first day
We helped build the brand system across product, packaging, and e-commerce, using real audience response to make sustainability clearer and more effective.
Read the case in Portuguese ↗Design, to me, is a form of translation.
My work is to translate complex ideas into forms that can exist in the world. For twenty years, I have done this through brands, systems, and digital products.
Reino Studio
Reino Studio works where brand, product, and operations need to speak the same language. I co-founded it with Vinicius Malvão thirteen years ago, and since then we have helped companies in Brazil and abroad turn complex ambitions into identities, digital platforms, and systems built to grow.
The brief often begins with a website or a new brand. The work begins earlier: understanding the real problem, deciding what must remain, and building a structure that will keep working after delivery.
As creative director, I work where vision, business, and execution need to remain coherent. My responsibility is to hold the project’s argument while strategy, language, and technology take shape.
Ready before it had to be
We designed an editorial platform that solved the publisher’s present needs while quietly preparing the architecture for a future e-commerce operation.
Read the case in Portuguese ↗
A company I am building
Amia Interactive
Amia Interactive is the artificial intelligence product company I founded in Rio de Janeiro. It grew from a desire to explore a different role for AI: technology that expands our capacity to notice, reflect, and decide.
The work began with conversation. Designing it meant shaping the questions, the memory, the boundaries, and everything the product should never presume about a person. That inquiry now lives in two products made for different contexts.
Fale com Amia
A space for self-knowledge, with conversations that help people recognize patterns, organize experiences, and build a memory of their own reflections.
Explore Fale com Amia ↗Amia Work
A private thinking space for professional life, made to help people work through decisions, prepare difficult conversations, and find a next step.
Explore Amia Work ↗The products are distinct. What connects them is a care for language, memory, privacy, and the complexity that gets lost when a system rushes to produce an answer.
The questions behind the work
I write to make public the questions that the work alone cannot resolve.
Reino taught me that every form carries a decision. Building Amia made that responsibility more explicit: when the interface is made of language, every sentence can orient, rush, validate, or distort.
The essays are where I examine those choices with more time. I write about design, artificial intelligence, creativity, identity, and performance because they keep returning to the same question: what kind of person do the systems we build invite us to become?
Writing does not comment on the work after it is finished. It is where I investigate, in public, the ideas that will shape what I build next.
Read the essaysIf you are building a company that needs a clearer form, a product that needs a more human language, or an argument that deserves resistance, I would like to hear about it.
Pedro@reinostudio.comFor anything about Amia, oi@falecomamia.com. Both addresses reach me.